BizDecoded Recap Session #3: Academy Sports + Outdoors – The Underdog of American Sporting Retail

Academy Sports + Outdoors might not have the global footprint of Starbucks or Costco, but in the South and Midwest of the U.S., it has become a retail powerhouse. Born in Texas in 1938, the company now operates over 300 stores and has its sights set on more than 800.

In our livestream, we explored why Academy’s story is so intriguing right now:

Why are households earning over $100K a year suddenly flocking to a retailer best known for “everyday value”?